Cultivating Success: Harnessing Technology for a Thriving Farming Operation

November 10, 2023

Farming has always been a dynamic and challenging endeavor, requiring a blend of tradition and innovation. In the digital age, technology is becoming an increasingly integral part of the agricultural landscape, offering farmers new tools to enhance efficiency and profitability. Let's explore the insights from Bushel's 2023 State of the Farm Report and discover why embracing technology can be a game-changer for your farming operation.

Grain Marketing Satisfaction

While most farmers have experienced the highs and lows of grain marketing, overall more than 50% of farmers surveyed expressed satisfaction with their grain marketing results. Now, let's look at one key factor that sets satisfied grain marketers apart.

Know Your Costs, Reap the Rewards

A standout finding from the report is that farmers who understand and use their cost of production tend to be more satisfied marketers. In an industry where margins can be tight, having a clear understanding of the costs associated with your operation empowers you to make informed decisions that impact your bottom line. This insight emphasizes the crucial role of knowledge in achieving satisfaction and success. Farm management software like Bushel Farm can help with easy-to-use cost tracking features and automated cost of production calculations.

The Digital Advantage: Embracing Technology for Grain Marketing

One of the most exciting aspects of the report is the growing openness among farmers towards technology. A notable 31% of surveyed farmers express their likelihood to use an app or website to submit firm offers or sell grain. This is a clear indication that technology is not just a tool for the future—it's a solution for the present.

Benefits of Using Technology in Farming

  • Efficient Marketing: Digital platforms offer a streamlined and efficient way to submit firm offers or sell grain. This not only saves time but also allows you to respond swiftly to market dynamics.
  • Data-Driven Decision-Making: Technology provides powerful tools for data collection and analysis. By leveraging these tools, you can make informed decisions based on real-time information, leading to better outcomes for your farm.
  • Accessibility: Apps and websites make it convenient to manage your farming operations from anywhere. Whether you're in the field or at home, you can stay connected and in control.
  • Market Insight: Digital platforms often come with market insights and trends, helping you stay ahead of market fluctuations and make strategic marketing decisions.
Bridging the Gap: Overcoming Technological Uncertainty

Despite the potential benefits, it's understandable that some farmers may feel uncertain about diving into the digital realm. The key lies in education and support. There are resources available to help you navigate these technologies, including articles, videos, and tutorials. Investing time in understanding these tools can open up new possibilities for your farming operation.

By embracing technology, you not only enhance the efficiency of your farming practices but also position yourself for continued success in the ever-evolving agricultural landscape. So, harness the power of technology, know your costs, and cultivate a future where your farm thrives in the digital age. Happy farming!

Read the full 2023 State of the Farm Report here.

Kellie Livernois


Kellie Livernois is the Director of Farm Success for Bushel. She is passionate about helping growers use Bushel Farm to run more efficient and profitable farms.